The 2017 Time to Ride and Challenge is operated by the American Horse Council’s Marketing Alliance, over twenty organizations that have committed to grow the horse industry cooperatively.

The Time To Ride Challenge has proven to be a successful grassroots competition that challenges and awards stables, associations, clubs, shows, exhibits and equine businesses (called “hosts”) to introduce new people to an experience with a horse. The Challenge provides cash awards to the top hosts that introduce the greatest number of newcomers to horses through beginner-friendly events. These newcomers go on to be frequent riders and participants in the horse industry as competitors, owners, subscribers, and customers.  In 2014, 2015 and 2016 hundreds of professionals from the horse community across the country introduced nearly 100,000 newcomers toan opportunity to experience horses for the first time and won $300,000 in cash and prizes – while growing their own businesses at the same time.

With $100,000 worth of cash and prizes, it’s hard to resist an opportunity like the Time to Ride Challenge. Stables, clubs, and businesses interested in introducing new people to horses can participate in the Challenge while simultaneously growing their businesses and the horse industry. What’s not to love?! Signing up is free.    Join the 2017 Challenge to be a part of the magic!

More details to follow.